Infection Noisia: PC Gaming News, Reviews 2010:

AMSTERDAM - For years the music industry has been in crisis, battling the illegal downloading of music. But Flavour; a Dutch pc game developer and Noisia; underground music band, see this as an opportunity; promoting the new single and the album release using an innovative playful campaign which has been launched at www.noisia.nl/game , with the launch of their single release “Machine Gun”
Flavour uses her experience with creating commitment with a target audience with interactive applications to reach the music community. By using a playful way to promote their album Noisia boosts its online presence and music sales thanks to this online game based entirely on Noisia’s music.

“Noisia Infection” is Flavour’s newest pc game, integrating communities and social medias and combining gaming and music target audiences with Noisia. Fans and players alike come in contact with the new single in a playful way, both online and offline trough this cross medial campaign. Careful estimates predict this combination of powers with Noisia’s music and Flavour’s innovative playful campaign will result in a real Dutch success, the pc game producers are awake that the application of a song in such prestigious pc games assures millions of gamers globally.

It has been more than 12 months of development, Flavour web games has launched the primary level on March 2010 which is intended around the  “Machine Gun” - first single.
The commercial director of gaming developer Flavour, Emily Jacometti says that combining music with popular pc games can be a new working logical formula for the benefit of the downgrading music industry.
Being in the year 2010 we can say that the importance of the internet is growing and pc games can be an ideal way to reach the audience in the near future.

During the game people come into get in touch with with Noisia in a new and interactive technique which will expectantly encourage people to pay money for the music instead of unlawfully downloading it.
In the 1980s the industry of music has been revolutionized by the Music Television MTV with the preface of music videos. PC Games can be the interactive trailers of the near future.
The complete version of the music album “Split the Atom” on April 2010 will be matching with the release of fresh levels with novel tracks. The pc game will carry on to innovate with upgrades and extras and by doing like that PC Games developer Flavour Noisia expects to collect a bulky group of repeating loyal visitors with Jacometti saying “Noisia is the earliest band to put into practice a pc game of such a big extent, but other performers are already banging down the door.”

What: Noisia presents Noisia Infection PC game with the launch of the new single: Noisia “Machine Gun”.
When: The international launch of the single and the pc game was yesterday! (March 8th 2010)