And now comes Google
By Erman Porttal - PCGameTrek Video Games Magazine
The search company Google is threatening to enter fully into the world of video games, following a relentless expansion in services over the Internet.
The video game market (PC Games, Console Games) even with the scourge of piracy, remains buoyant and profitable. Although in the beginning was a thing of companies dedicated almost exclusively (Atari, Nintendo, SEGA …), with the arrival of Sony’s 32-bit was the first major companies in the world of electronics and / or computing want to take advantage of a sector with great potential. The consoles stopped being toys for good, becoming multimedia devices with multiple capabilities and had come to everyone. This has been exploited especially in this generation thanks to Internet connectivity offered: voice and video chats, surfing, playing movies, series and music streaming, etc.
Of course, if we talk about Internet, there’s an actor who does not want to miss any event, none other than Google. No, do not be afraid, we have not heard of any “gconsole” or anything, but the Mountain View giant wants to join the new fashion, of course, style. I do not know if you heard of Google TV, the new commitment of this company to venture into the living room of our house. It is basically an interface to provide online applications that appear directly on the TV screen, which can be handled by the TV itself (there is Sony) or external devices to the DVB-T tuner (which appears Logitech). Call it a way to expand the functionality of a device in advance only for the viewing of audiovisual content.
The truth is that this issue is not very exploited. Some people have purchased a hard drive player that supports multiple formats, which has mounted even a small computer or who simply use their console, but use is often intended to watch series and movies. However, it is very convenient to have a Windows with their sensitive lyrics and a keyboard and a mouse in a teleconference from several feet away. So here comes Google, which gives developers a way to create specific programs to run on television, with a control or an appropriate interface. And where there is a possibility of launching applications of any type, here come the games. And if not, tell that to Apple AppStore which is full of video games, and even was the case before the JAVA mobile. As the aim of this paper is not explain what Google TV is, the better you see a short video to continue talking about it.
As I say is not intended to deal with Nintendo, Microsoft and, of course, Sony, one of his allies in this adventure. It does not seem interested in the hardware, but they are others who believe the devices that carry its software solutions. Here we have the Nexus One, that if he did really well HTC, was the only phone that could be defined as “made in Google”, the first and last time. They do Android, terminals that do others, a way to avoid competition and gain market share. Its main rival Google TV is curiously Facebook, one of the few enemies to beat that remain on the Internet and who has not been able to overcome any of his inventions, be they called Wave, Buzz or otherwise.
A place on the TV allows a new route of entry for their services, such as Picasa or GTalk. Can you imagine video conferencing via TV? It seems so far away. And if you use those services on TV and Google Android, why not continue using the PC? For that, another way of eating ground to competition on the Internet in all areas, games as well. Because one of the reasons for the success of Facebook is its applets among which are the games that we simply do not leave it to several of causing anger among a large number of people who do not need more than a video game for entertainment for a while each day without much difficulty.
I’ve seen a few suspicious movements in recent days that do nothing but point out what is an open secret. First, we have Google releasing the pasta in Zynga, the creators of the famous Farmville. Over a hundred little million investment, said soon. This has been followed by negotiations with other studies such as Playfish, recently acquired by Electronic Arts and also with significant presence on Facebook. Parallel Logitech has announced its intention to sell peripheral device for Google TV and presumably also for compatible televisions, since that is their primary business. Among them would be a command to play. And if I say that Google TV will soon be compatible with the Android SDK, it seems clear that we will not have to limit ourselves to pc games in Flash, but as we encounter more serious conversions from the mobile platform.
No I watch people go to pay for games of this caliber on your TV, but if the offer is wide and have enough free overtones to get a large audience. Then there is the obstacle of having to buy separate devices, either the peripheral or even the “tuner” to call it somehow. On the opposite side we have the PC, which at the end of the day and comes with everything standard, or even the consoles, which although would have no way be compared in terms of games, another world is the subject through Internet multimedia is still a little green. So I still maintain my reservations: not the same play for a while connecting to your computer from wherever they have to turn on the TV specifically for care of a shabby-farm (with all due respect).
Personally, I see Google TV itself, beyond the games, with a mixed feeling. On the one hand, it is another step in Google’s world domination. Almost monopolistic control of online searches, hardly a day that we went into YouTube, and is embedded securely in a corner of your browser, or even whole provides us with the browser, is coming to our phones with Android, you probably have a email account and uses Buzz GMail, Google Calendar, Google Reader or any of its other services; when searching Google Maps employ a direction, a good part of the online blogs are created on Blogger … and so on to infinity. Yes, above all, and what gives him more strength to this company is that owns almost complete Internet advertising, which allows all the above is free, and has such great success. And now he wants to enter our room and take our television?
On the other hand, the idea seems interesting and it was rare that anyone would step forward to unite in a much more comprehensive and easy Internet and television. Each one made war on their own, separate and specific services including YouTube, Hulu, Netflix or even general-interest channels. What was missing was someone to put order into chaos and surely no one has more potential than Google for it. I as a consumer, and sure many of you also, since the Internet provides many facilities to see what we want when we want every time I go at about the disastrous national television, except live events obviously. We will see what is the matter this fall with unknowns as what other manufacturers will join Google, which will be the availability of content (especially in our country) or what level and will use the applications, including games.
FREE DEMO!
FREE DEMO!
45 Comments
Google products are all time best.Welcome Google to the gaming world…
Google is one of the most innovative companies out there, and all they do it well. But I’m a little scared they get these where they are called …
Me too give me a little … I do not know … xDDD thing those of Google.
So far they have done exceptionally well in almost everything, but they get everywhere (even in the electricity sector)
In any case, competition would be veery good for Microsoft and Direct3D.
By their words we can deduce what kind of games you have in mind.
Namsel as you say, Google is one of the companies that do things better and better services offered, but personally I think they should think it over well before boarding a field in which so many and such good competition there, unless it they have really thought about offering new and innovative.
Good luck anyway.
A Google does not care that there is competition. You’re in all that new technologies have to see. But personally I think the ordinary user should start to think that if giving all the power of innovation to the world of Google is good, one thing is to use your browser and programilla browser, but you are finding is that even in soup. Want to read a book? Amazon was before but now it appears that Google is number one … increasingly mobile Google … Finally.
Google showing interest in video games
The giant could also diversify into interactive entertainment.
Mark DeLoura, a veteran of the gaming industry, has been hired by Google, which has already been interpreted by many as a first step prior to the beginning of a new era of media giant in video games.
“All who know me know that I have always been a great advocate of reducing barriers to game developers,” said DeLoura on his blog on the occasion of recruitment. “I want games that are simple to make, cheap and does not require much time to create time in addition to being easy to distribute.”
“Clearly there are many initiatives from Google that can interact with video games in many ways,” says creative. “I think this was the best time to join Google.”
Google is targeting the market for video games?
If there is a point that the tentacles of Google has not yet reached, is the video game market. However, signs began to appear that points unequivocally to the Mountain View are preparing for the assault. Google has taken a job offer to the post of Product Management Leader (Leadership in Product Management) for their area of games. It seems that the giant began to prepare the road.
Throughout these months, Google has other clues about its likely foray into this industry. Less than a month ago they hired Mark DeLoura, industry veteran gamer, for the post of Advocate Developer (Developer Advocate) in division games. Another move that raises suspicion is the 25 million paid to acquire LabPixies, the Israeli firm responsible for the addictive Flood-It! iPod / iPhone.
Remember that this is not the first time Google will point to the games. When the rise of Second Life (whew, what a time!), The form released Lively. Your virtual world was a total failure, and from there, Google has maintained its reservations to that market. However, reopening the opportunity to break into the industry through the games for Android, one of the most shortcomings of the platform. So, masters of the world gamer, get ready, that Google is ready to ride the horse again.
Lively was a failure for being a cheap copy of Second Life, I’m still wondering what Google was thinking when creating this game?
I’m sure if google is developing a site with online and downloadable games for mobile phones would be the killer of popular sites such as miniclip and all blogs online games abound
Google operating system based on UNIX is not too bad, also the first OS that have done but removing certain things is fine, as to form, the best, if not the best and most widely used base huge data and video game industry .. mmm good with good programmer and such .. Who says no, and can excel in the game? I support them
Man, we must recognize that what google touch, and magic creates money (less the social network that tried to do …)
First came the telephone, then the browser (this feature among many things), and now recognize that videojuegos.Hemos have been successful in their bets, but: they manage to also maintain its achievements in the game? There are no precedents that inform us that whether or no.Ya will look over time
GOOGL come start by making a couple rugby game to compete with EA Sports games and of course this tamvien against fifa hiciese s and it would be a great start for Google in video games and also runs shoters shots and a saga with a good catalog that Money is not provlema ay projet alunos for home.
noi cheap free advertising while we make the play and call
On the one hand: Google should stop starting new projects and focus on those who already have, because all that is going to get at the end is to have lots of poor quality services, for trying to cover too much.
Show me the philosophy of Google I like and apply that philosophy in a world where the raw milk the users as possible can succeed. It can be very interesting to his philosophy in this industry, I’d love to see one of Gogle ocnsolaa though I imagine they will go more for the OnLive and stuff and I did not take communion with it. But if they dare to make a console (a PC for gaming, nocesitan not much more) would be for my good news.
Flash Games is not synonymous with bad quality: Machinarium or Alien Hominid are there to show why it is not always so.
In part this is normal. On consoles there is only one shop and since internet use for other things, is not perceived.
But in PC and MAC, do not stop opening new digital distribution services. Every time there’s more: Game Tap, Direct 2 Drive, IGN games, Gamers Gate, GameTrailers, Metaboli, Xfire, GameStop, Mamba Games, Gameplanet, GameStreamer, Gamingplanet.info, or even announced pcgametrek also has delivery service digital.
OnLive or Gaikai is the same, but without having to install anything on your hard disk (cloud computing): do I want to play a Borderlands, COD4 or Oblivion on those services if the original is VERY graphic and improvements in both the failures you have that you can correct / improve PC precisely because it is installed?
Or a L4D 1 or 2 if you can not get maps made by players? I see few advantages and a Gaikai OnLive.
It made the editors, improved textures, bug fixes, unofficial patches, etc etc etc … we also can forget. Advantages few has-or will see, alongside the many negative aspects involved.
And this is normal: We want the games are culture? Then offer classics. The same thing that you can buy an album by The Beattles or buy on DVD Apocalypse Now, you can buy an Outcast or Sam & Max if you want. At least you have that option.
As if a Dule Nukem 3D if you bought it at the time in physical format (the PC, which has better graphics mods, not the digital XBLA)!
Another example: When they left GTA 3, Vice City or San Andreas, hardly anyone played in widescreen.
Those games, especially the latter, are still sold in PC is not closed to a resolution, you can get mods for improved textures and effects to the GTA IV not seen in the series (ENB Series).
Assume that 20 years Johnny has not played any Hitman on PC. Is the next, discover the saga, flip it and want more like other PC …. it is where you can play if Siqueiros entire series, because that is where all have left.
And that, seeing how little re-enactment here in Spain the classic physical format is not any inconvenience, but quite the opposite.
If you find a Commandos 4 strategy (an example), idem. And a lot when we play we did the series in widescreen. But now if you want, you replayed the case.
Here in Spain I do not know how many people with more than 40 years playing video games (it would be contrary to the example 20 years) but if you like one that you missed on your day-or a certain game, for little money in digital format as shopping.
And do not be silly when put up Xbox 360 Games on Demand, I think.
Seeing that more and more people play, not everyone has a shop where they live. Thanks to digital format, if you’re home and you do not have the luxury to go out for a video game (see the weather across Europe in winter? What happens, still snowing, we’ll do 20 miles by car to go to for a game? What need is there and can buy at home?
Of going to buy it: sometimes you stay incommunicado for rain or snow. Let’s see if we think that in Denmark, Sweden, Iceland, Finland and Norway are all day equivalent to “Gham” here.
And in the villages, what happens if there are no shops and not play anyone? While these digital distribution services, this is life at least for those gamers.
If we buy or rent movies in digital format, do the same with music, internet for the games can also offer this service. And it should.
What are the closed development studies, firing people (lean) and shops that resell the games profit (fat cows).
We have not seen Yochi Wada has said about the “death of the physical format consoles (and cites Sony & Microsoft in such statements and none has come to disprove anything.) Instead, a guy like Pachter, are tired of hearing him. And I think it has more relavancia industry in the second than the first.
We have seen that EA charges 9 € for the second-hand games? (Which is what it costs the same game NEW in PC, by the way).
We sounds like what EA said about Dead Space in USA: “Half of the disks used in that game consoles was hired out or lent.” Well we know a little more for where the shots go.
1.5 in Heavenly Sword is not profitable? Well, Dead Space is not going to be either (royalties again)
It is ell money from developers and that is what stores are the physical format ….. it are the developers and distributors. Who are neither fools nor are earning what they should for this reason.
what a nice post …..carry on ..
its really good post..
Google is a developing a site with online and able to download games on mobiles
Google is the best company in the world i love it
Google is the best company in the world i adore it
I think Google should stop starting new projects and focus on those who already have. That’s for keeping their quality services.
wow…i always like google products…its noce to see you here, google.
whatever google is doing is great, so tha games are too
hm, I think, that ‘Google Games’ wont be succesful project. Google now’re investing in IT, not in games. 1st they have to create machines, on which they could run some new apps (like android)… maybe for few years this situation will change…
google trying there best, and they will, there games are cool……….
this google games is very exclusicve and affortable by every body and it is avilable in the online enternate.
So yet another area where Google is setting it’s foot on ,
hope it will be a cool gamin experience.
I think google will be able to give us something exceptional than others. Welcome google. I appreciate this.
google last version
i love google .. google rocks
thump up
i cant live without google
nice artical keep shring
these are very awesome games i like them and love to play them….
thanks!!!!
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